Mistake 1
Doing Anything Without Clearly Defined Audiences (90% of companies using personas have been able to create a clearer understanding of their buyers)
Mistake 2
Not Addressing Your Audience and Their Pain Points Directly (Companies that take extra care of customer experience drive revenue 4-8% higher than those who do not)
Mistake 3
Superficial Approach to SEO (93% of online experiences begin with a search engine)
Mistake 4
Neglecting The Keyword Research (67% of all clicks go to the first five organic results)
Mistake 5
Campaigning and Investing Without a Strategy (Only 32% of marketers have a content marketing strategy)
Mistake 6
Spending Recklessly On Paid Ads (Only 25% of money spent on digital ads reaches the right people)
Mistake 7
Expecting Results Overnight (Business leaders often get demotivated if they don’t see the immediate results of their digital marketing efforts)
Mistake 8
Posting On Social Media Without a Plan (Poorly executed social ads result in a negative emotional response in less than a second
Mistake 9
Not Using Social Proof, Including Case Studies and Success Stories (60% of B2B buyers search for peer reviews and testimonials)
Mistake 10
Blogging to Follow Trends, not to Provide Value (Marketers who blog can generate 67% more leads)
BONUS:
Overproducing Content and Not Focusing On Quality (60% of all content produced by brands is deemed poor, irrelevant, and not delivering results)