Marketing is all about putting the right product in the right place, at the right price, at the right time! The 4Ps are: Product (or

Marketing is a science that is continuously evolving, and Lauterborn presented 4C’s marketing model in 1990 to replace the 4P marketing mix model. 4C’s are:

Marketing communication is an essential component of a brand’s success! David Jobber and John Fahy explored marketing communication in-depth and published their findings in their

You’ll perform better as a marketing professional! In the industry, digital marketing and social media marketing are used interchangeably. But these are not the same

You’ll become able to create thriving businesses! Business analysis is an essential practice that ensures the success of a company and provides the right direction.

You’ll become able to identify business growth opportunities in challenging markets! The Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities

Succeeding new products in the market is challenging, and many companies make obvious blunders while creating the market strategy.  Here is all that you have

If you avoid these marketing blunders, you have a better chance of business success. Here are these: Lack of research and testing Improper focusing and

Most business executives want every marketing campaign to be successful and meet business goals within the expected time. But even the most good-looking digital marketing