You’ll perform better as a marketing professional!
In the industry, digital marketing and social media marketing are used interchangeably.
But these are not the same things.
In definition, marketing is the action of promoting businesses’ products or services to make them more noticeable to people and drive sales.
Digital marketing is the implementation of different customized digital media marketing channels to achieve the following objectives.
- To grow your products or services sales and profits
- Create your brand awareness and build a strong relationship with your target audience
- Create and add value
- Promote your products or services or brand
On the other hand, social media marketing is one part of digital marketing activities. It uses social media channels, such as Facebook, Instagram, LinkedIn, Snapchat, Google Plus, and more to promote products, services, and brands.
Social media marketing involves engaging with your target audience, followers, seeking industry influencers, posting fresh and unique content, arranging contests, and adopting a variety of other means to grab the attention of the audience present on different social media channels.
Digital marketing uses different tools, such as:
- Email marketing
- Paid social media marketing
- Video hosting tools
- Social media channels
- Website analytics
- Content creation tools
- SEO tools
- Customer service tools
- Affiliate marketing
- Display retargeting
- Organic social media marketing
- Content curation
Here are key differences between digital marketing and social media marketing.
- Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries.
- Your digital media marketing campaign may use a variety of channels such as mobile advertisements, TV, online advertising, SMS, etc. while social media marketing may focus on one or more than one social media channel such as Twitter, Facebook, YouTube, etc.
- The success of your social media marketing campaign depends heavily on your content strategy. It means you need to keep posting fresh and unique content on your social media accounts to interact and engage your target audience. While for digital marketing, you can only use banner advertisements on different digital platforms like TV, the Internet, or billboards to promote your product, services, or brand.
Remember, the budget for marketing plays a role to decide between social media marketing and digital marketing.
If you have a low budget, opt for social media marketing. On the other hand, if you have high budget use as many options as you can in digital marketing.