Microsoft Certified Summit
2021 - Middle East

A Quick Glance at What We Have Achieved.

Attracted 4500+ participants

25% boost in engagement

20% more followers

15% more participants

30% rise in likes, shares, comments

95% positive feedback

Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a global technology giant headquartered in Redmond, Washington. Renowned for its software products like Windows and Office, Microsoft is a leading innovator in cloud computing, AI, and hardware, playing a pivotal role in shaping the modern digital landscape.

Problem

The MCT Virtual Summit Middle East 2021 faced challenges in establishing a compelling digital presence. Issues included a lack of cohesive visual identity, an ineffective social media strategy, and the absence of an optimized digital layout for streaming, hindering the summit’s overall impact.

Objective

To enhance the overall online experience, engage participants effectively, and ensure the success of the Microsoft Certified Summit 2023.

Strategy

  • Visual Identity Enhancement:
    • Thorough research to understand the summit’s theme and values.
    • Collaboration with designers to create a visually captivating logo aligned with the summit’s identity.
  • Social Media Optimization:
    • Development of a strategic plan for social media, identifying key platforms and audience segments.
    • Creation of engaging content calendars, incorporating visuals, regular updates, and teaser campaigns.
  • Creative Messaging Strategies:
    • Facilitation of brainstorming sessions to develop creative strategies aligned with the summit’s goals.
    • Implementation of impactful copywriting techniques to convey core messages effectively.
  • Seamless Virtual Experience:
    • Collaboration with technical experts to design and implement an optimized digital layout for streaming and broadcasting.
    • Rigorous testing to ensure user-friendly interfaces.
  • Participant Engagement Initiatives:
    • Implementation of interactive elements such as Q&A sessions, polls, and virtual networking opportunities.
    • Utilization of targeted email campaigns to foster pre-event engagement.

Execution:

The strategies were executed meticulously, with a focus on each element of the plan. From the creation of a visually striking logo to the implementation of interactive features, the execution aimed to elevate the overall digital presence of the summit.

Results Achieved

  • Social Media Engagement:
    • Likes, shares, and comments increased by 30% across platforms.
    • Gained 20% more followers, expanding online reach.
  • Virtual Experience:
    • 95% positive feedback¬†
  • Participant Engagement:
    • A 25% boost in engagement¬†
    • Achieved a 15% increase in participants with targeted email campaigns.
  • Event Reach:
    • Featured 42 speakers, providing diverse content.
    • Attracted 4500+ participants, showcasing widespread audience engagement.

9Xero has been a game-changer for MCT Summit, generating a lot of visibility and generating great leads. We are going to partner with them in the future as well.

Abdullah Altaf

Regional Lead
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