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CGL – Center of Global Leadership

A Quick Glance at What We Have Achieved

Leads Generated:
5,000+ qualified student inquiries
CPL Improvement:
60% reduction in cost per lead
Total Impressions:
3.2M+ across paid and organic channels
Organic Followers:
28,000+ grown from zero presence

Background

Center of Global Leadership (CGL) is a leading study-abroad consultancy, empowering students to pursue higher education in top international destinations. CGL provides end-to-end services, including university selection, application processing, visa guidance, and scholarship support. They also offer professional and higher education programs, helping students achieve their academic and career goals.

Challenge

CGL had no active social media presence or advertising, which limited their reach and visibility among potential students. There was also no clear system to generate leads, resulting in inconsistent inquiries and low engagement.

Objectives

CGL aimed to increase brand visibility among potential students, generate consistent and qualified leads, and establish a strong social media presence. To do this, they consulted 9Xero Digital, and We suggested a plan to build a solid lead generation system and optimize campaigns to reduce the cost of student acquisition.

Strategy & Approach

  • Built a modern website with pages for study-abroad programs and diplomas
  • Integrated inquiry and lead capture forms to generate leads
  • Launched official social media profiles across all channels
  • Produced videos and graphic content to engage potential students
  • Published posts to increase brand awareness and credibility
  • Ran targeted lead generation campaigns across Pakistan to attract potential students.

Results / Achievements

  • Generated 5,000+ highly-qualified leads through targeted campaigns across Pakistan.
  • Cost per lead reduced by 60%
  • 3.2 million impressions, increasing brand visibility
  • 28,000+ organic followers on social media
  • 100+ students secured international study visas
  • A reliable lead generation system set up for ongoing inquiries
2 9xero
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cgl 2
1 9xero

Conclusion / Key Takeaways

9Xero Digital played a key role in building CGL’s online presence and setting up a strong, long-term lead generation system. Targeted campaigns improved lead quality, reduced CPL, generated thousands of leads, and helped more than 100 students secure international study visas, making CGL a trusted study-abroad consultancy and setting the stage for lasting growth.

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